Redesign your website without redesigning your rankings.
We combine user experience design and technical SEO into a single process—not two separate teams that discover each other's work too late. The result: a website that's easier to use, without sacrificing the search visibility you've already built.
Every client redesigning their website has the same question—even if they never say it out loud:
"Am I going to lose everything I've already earned on Google?"
URLs that change without proper redirects
Every page that already ranks has accumulated SEO equity. Without a one-to-one redirect map, that equity is lost the day your new site goes live.
A new site architecture with a broken hierarchy
A visual redesign that reorganizes categories without preserving the navigation structure Google already understands.
A "better-looking" website with heavy animations and unoptimized images can end up ranking worse than the simpler version it replaced.
A heavier UI that hurts Core Web Vitals
Risks of a deficient website migration
Five stages, one integrated team
UX/UI and SEO don't take turns—they work in parallel from day one, ensuring that every design decision is backed by technical SEO from the start.
Content & URL Audit
We identify which pages are driving traffic and clicks today, then create a one-to-one redirect plan before a single screen is redesigned.
Information Architecture
We redesign your site's navigation around real search intent—categories, filters, and hierarchy that reflect how people actually search, not how your inventory happens to be organized.
Design System & UX
Interfaces are built on top of the new content architecture—not the other way around. Design supports SEO instead of competing with it.
Technical SEO Preservation
301 redirects, schema markup, an updated sitemap, and metadata are migrated page by page before launch.
Performance & Core Web Vitals
Every new page is validated against a performance budget before it's approved. Speed is treated as a design requirement, not a last-minute optimization.
Featured Project: Ferretti Store
Ferretti Store offers premium surfaces and finishing materials—including porcelain tile, sintered stone, wall panels, and bathroom fixtures—through a large, highly visual catalog. We're rebuilding the site around a navigation structure organized by material and application, designed to serve both the customer journey and the way Google understands each product category.
After
The redesigned experience introduces a search-intent-driven navigation, clearer category hierarchies, and a scalable UX built around SEO best practices. The result is a website that's easier to browse, faster to use, and better positioned to grow its organic visibility without sacrificing the visual experience.
Before
The previous website featured a visually rich catalog, but its information architecture made it difficult for users—and search engines—to navigate. Product categories, filters, and internal linking lacked a clear structure, limiting both discoverability and organic growth.
Does your next website redesign needs to protect your SEO gains?
Start with a short audit of your current site. In a 20-minute consultation, we'll identify the pages, rankings, and technical assets that need to be preserved before the redesign begins.